Friday, September 9, 2011

Just My Type author Simon Garfield comments on our logo

Simon Garfield on the Moe's typeface:



JUST MY TYPE of Bookstore…


A font of typeface knowledge, author Simon Garfield shares his analysis of your favorite bookstore’s logo:


"The logo designer here really understands typography – the black and red pairing is classic 1920s, and the font (Goudy Oldstyle Bold) is very American. I think Goudy was being slightly ironic with those dimples on the serifs, a throwback to when everything was carved. The overall impression of Moe’s? Airy, distinguished and erudite." 


JUST MY TYPE is a delightful and inquisitive tour of the rich history and subtle power of type. Simon Garfield looks into the world of fonts, meets the designers behind the typefaces, and takes an in-depth look at the best and worst fonts through the ages.


"This is a smart, funny, accessible book that does for typography what Lynne Truss’s best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things." – Janet Maslin, The New York Times

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